Project Overview

Neon Foundry is a conversion-focused landing page designed for a digital studio specializing in web design and AI-powered automation.

My Role

I designed the end-to-end landing page experience, focusing on information architecture, visual design, and conversion-focused UX.

Challenge

Neon Foundry offers multiple services across web design and AI automation. The challenge was to clearly communicate these offerings without overwhelming users, while positioning the brand as both technically capable and approachable for startups and small businesses.

Process

I began by mapping the primary user journey - from understanding the service value to building trust and prompting action. Content was organised into clear sections, prioritising scannability and logical progression. Emphasis was placed on clarity, consistency, and reducing friction across the page.

Key Design Decisions

I used a structured, section-based layout with strong visual hierarchy to guide users through services, projects, and credibility signals. Cards and modular components were used to present offerings in a digestible way, while repeated CTAs ensured accessibility at different decision points. Visual elements and spacing were kept clean to support readability and focus.

Outcome

The final landing page presents Neon Foundry’s services in a clear and professional manner, enabling users to quickly understand offerings and value. The design supports informed decision-making, builds trust through projects and testimonials, and guides users toward booking a consultation with minimal friction.

Page Design